Subject: Paranoia at Macy's Thanksgiving Day Parade

To our Friends & Subscribers:

Here in the States we have quite a Thanksgiving 
holiday tradition. Parades, turkey dinners and 
football (not the round ball variety). This is 
one of the infrequent occasions that the stateside
half of B&B Electronics takes a day off and our 
European coworkers continue to toil away (or so 
they tell me!).

But I'm scared to watch the Macy's Thanksgiving
Day Parade this year.

You know why?

'Cuz some Hollywood Glam Queen is going to have 
a little wardrobe malfunction as she goes by 
on her float, and my brother is going to be mad 
at me for having the TV on while 13-year-old 
Jed is in the room.

And it won't take no PR genius to figure out 
that the TV Network apology was scripted months 
in advance. Like ANYTHING that happens on TV is 
an accident! (If news of Janet Jackson's halftime 
spectacle didn't make it across the Atlantic you 
might not realize just how sensitive we are about
this sort of thing.)

No, we won't be watching TV on Thursday.  There 
ain't going to be no Macy's Parade.  There'll be 
no pre-game special, and we sure ain't watchin' 
no football halftime show either!

No, this thanksgiving we're just going to eat 
my ma's Elvis-Style Sweet Potato Pie.  It's so 
good, you have to take your shoes off and wiggle 
your toes while you eat it!

And I'm going to consume any and every kind of
juicy, mouth-watering indulgence that's got lots 
of cholesterol.  And when I give thanks, I'm going 
to remember to appreciate all you B&B Customers 
out there in industrial networking land who outfit 
your serial ports and LANs with the goodies 
from our catalog.

So, I'm thankful to you, my cherished customer.
But also I think you should be thanking ME.

Thanking me for what, you say?

First, you should be thankful that we folks here
at B&B will never send you a wardrobe malfunction
attachment in any of OUR email messages.  Our 
emails are appropriate for the entire family, 
yessir, as well as all your friends at the office!

The second thing you should be thankful for 
is that we have a real, live, Honest-to-God 
tech support department that takes your phone 
calls and answers your emails. We employ actual 
real human beings, and not just a computer or 
outsourced support staff.

So if you email mailto;support@bb-europe.com, 
fine men and women with a small-town work ethic 
will answer all your questions with a cheery 
smile.	Got a question right now?
Ask away - mailto;support@bb-europe.com. 

The third thing you should be thankful for is 
that we screen new technologies on your behalf.  
We get pitched on something new almost every day!  
And out of a vast sea of allegedly great ideas, 
we're developing some real winners for you for 2005.  

Here's a partial list of stuff you're going to hear 
about in future e-connections issues:

- 802.15.4 wireless (Redundant Mesh Networking)- in a 
Nuclear Power Plant

- A very special newsletter devoted exclusively to 
wireless technology developments and applications

- News on improving electric motor performance using 
wireless networks, based on a university study

- Frank discussion about the fact that ALL the 
different formats (WiFi, Bluetooth, ZigBee, WiMax 
and anything else you care to mention) have 
advantages AND disadvantages.  None is perfect and 
all have tradeoffs.  We'll give you straight answers
on all the new stuff.

- Wireless disaster: Some history you do NOT want to 
repeat, under any circumstances.

Stay tuned!  And stay thankful.  

Happy Connections,

Mike Fahrion
B&B Electronics


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