After years of writing this monthly letter, I've got it down to a process. Throughout the month I scribble on post-its and napkins, each one with a nugget of mental activity that I think may be worth a little slice of your time. My notes are a bit like a Twitter or Facebook page, the difference being that I actually filter them, sparing you all the pointless drivel.
As I started today's issue, I had a growing sense of trepidation as I reviewed a small stack of post-its, napkins, and voicemails from myself. The topics that tweaked me over the last few weeks are whoppers. I'm staring at a napkin covered with scribbles about government health care. I've got 4 wrinkled post-its on global warming. And those pale in comparison to the voicemail I left myself with some serious conspiracy-theory concerns about the swine flu (no, not the government - it's the pigs. Think about it...).
All intriguing topics, yet the sensible side of my brain was tallying the time required to respond to the firestorm of emails that would surely result (you see, I actually read and generally respond to all of your emails. So, unless you're particularly loony, you'll hear back from me if you take time to write).
I was just about to make the decision of whether to suffer the wrath of the Left, the Right, or the Iowa Pig Farmer's Association when I was interrupted with an in-person "request" from President Don - straight from the corner office.
Don "asked" (and we both know what it means when the company president "asks" you to do something) to take over - hijack if you will - this month's letter.
So here it is, straight from the corner office, President Don's first-ever appearance in my eLetter.
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Last weekend my wife invited me to lunch to see the giant Christmas tree at Macy's (formerly Marshall Field's) in downtown Chicago. I responded, "not yet" as I refuse to accept that the Christmas Season has begun until the day after Thanksgiving. Still, it hit me that the year is almost over. My first thought was thank goodness - what a year 2009 has been!
But I stopped myself. What kind of attitude is that? Yeah, it has been the most economically challenging year since the depression, but that's no reason to go out like a lamb. For all of those of who survived and perhaps even thrived during this challenge, we should look upon this with pride and celebrate by going out with a bang, not a whimper!
So to celebrate survival and thriving, and to thank and reward customers and prospective customers alike, I decided to do a President's End of the Year Sale. I tried to focus on products we offer that are most commonly used by you, our great customer. Products that you can take advantage of now, not ones that have a 3 to 6 month design cycle.
Products like Power Supplies and Cables where I am excited to offer 20% off between now and the end of the year.
Also, 20% off our excellent rugged Elinx Industrial Ethernet Managed Switches. Ethernet is popping up all over the Industrial world and here is a little incentive to keep that momentum going.
Need to connect some serial ports but don't have the time or money to run new cabling? How about 10% off our Zlinx Wireless Serial Modem? It is truly plug-n-play, and within minutes you have the connectivity you need and not only save 10% but the cost of the entire cable run!
What about USB connectivity? Save 10% on Digi's awesome USB line, whether you need USB to Serial conversion, a hub, or even remote access through Ethernet.
So, to hell with going out like a lamb - let's roar like a lion! Thank you for your great support to allow B&B to survive and thrive in this most challenging year.
President, B&B Electronics