Subject: Project Overload 

To Our Friends and Subscribers:

If you're like me, you're incredibly busy. Tight 
deadlines. Multiple conflicting priorities.  
Demanding customers. Technology that 
feverishly, relentlessly races forward. 

Five hours of sleep last night, more overtime 
finishing up an already-late project. This letter 
I'm writing to you right now is on my late-night 
to-do list…

If you keep at it long enough, you'll eventually 
have an epiphany - that late night moment 
when you realize that no matter how hard 
you try, that you can't do it all. In its own way, 
that's a freeing realization. It doesn't get 
the job done - but it does make you think 
about other solutions.

I've come to appreciate the art of delegation. 
There's a lot of satisfaction in solving 
multiple problems at once by delegating 
to others. The challenge is finding 
those others...


You have to look further than your 
coworkers. Their cubicles are just as full as 
yours. In fact they're probably scheming about 
how to delegate something to you at this 
very moment (my tip, don't make eye contact). 

But you can sure lean on your vendors. 
I do, and you should too.

Don't spend your time doing what your vendor 
can do for you. Heck, you're already paying 
them. You're the customer - and we all 
know customers are always right…

So here it is. An open invitation to lean on 
B&B Electronics, Your Experts in Serial 
and Data Communication. We're here to 
help you succeed and to make your life easier.

How? 

I'm glad you asked! There are two things 
that are so unique about B&B Electronics 
that I bring them up every chance I get.

First, we not only engineer and manufacture 
products to solve communications problems, 
we also distribute products from other 
manufacturers. That approach gives us an 
incredible selection of products to choose 
from when putting together 
communication solutions. 

Our newest line is from Digi International. 
You can find a list of Digi products on our 
web site at 
http://www.bb-europe.com/dept2.asp?dept_id=126&s=904

Need more serial ports in your system? 
Check out USB to serial products like the 
Edgeport/4 at 
http://www.bb-europe.com/product.asp?dept%5Fid=77&sku=EDGEPORT%2F4&s=904

Working with Industrial Protocols? Modbus, DF1, 
EtherNet/IP? We can bridge those protocols 
with Industrial Ethernet Serial Servers 
like the Digi IA 
http://www.bb-europe.com/product.asp?dept%5Fid=130&sku=70001777&s=904

And the other truly unique offering of B&B Electronics 
is our Support team. Call early in your project and 
delegate to us. Don't spend your time worrying 
about pinouts, cabling or even what technology 
would work the best. That's probably not stuff you 
like to spend your time on. And, I bet your coworker 
in the next cubicle would rather not do it for you either. 
If you're an SI or a VAR, you'll want to talk to us 
about our Trade Channel Programme where we not 
only help with your project but perhaps we can help 
grow your business.  
http://www.bb-europe.com/TradeChannel.asp?s=904

As usual, we welcome your questions: 
mailto:support@bb-europe.com

Happy Connections,

Mike Fahrion
B&B Electronics