New System Integrator Program Helps Firms Solve Communication Puzzles In automation systems, digital communication is often the greatest time-waster. Incompatible protocols, assorted connector styles, adapters, power supplies, voltages, grounding connections and proprietary formats conspire to make interoperability a nightmare. To solve these problems, B&B Electronics has introduced a System Integrator program. "Most integrator programs and "strategic alliances" are little more than a price discount," says Mike Fahrion, marketing manager at B&B Electronics. "But our emphasis is different. Integrators can send us information on their system. We'll do a detailed drawing with a communication hardware Bill Of Materials and power budget; we'll include the cables and power supplies in the bid and one box with everything included - no more tracking down cables & connectors and last-minute runs for parts." B&B's System Integrator program is specifically designed to maximize integrators' margins on jobs by not requiring the engineer to become a connectivity expert. B&B's support and engineering staff are on hand to solve puzzles, spin customized versions of products and even provide private-labeled components. Fahrion emphasizes that most vendors have adversarial, controlling relationships with their integrators. "SI's are often squeezed from both directions by the customer and the vendor, and building systems can be a thankless job. We recognize that SI's are not our sales force; they're an extension of our engineering capabilities." Unlike some automation components, most data communications equipment is not specified by the customer. While this puts the burden of product selection on the integrator, it also gives the integrator the freedom to choose the vendor that provides the best value to the customer. B&B’s extensive product line allows a complete communication system, including accessories. This often eliminates the need to cut multiple purchase orders. Finally, B&B helps integrators secure accounts with new customers. With over 100,000 visitors to their website each month, many inquiries come from people who desire integration assistance. These customers are referred to service providers in B&B's Integrator Network. Integrators who wish to participate in this program can contact Tony Mahony at +(353) 91 792444 to apply. The application process is straightforward and approvals of qualified applicants are typically granted within 48 hours. About B&B Electronics: B&B Electronics has over 20 years of experience in the design and manufacturer of data communications products for commercial and industrial applications. Specializing in serial, Ethernet and wireless connectivity, the company has over 50,000 customers throughout the world. European headquarters are located in County Galway, Ireland. For more information on the company’s products and services, visit www.bb-europe.com. B&B Electronics is a subsidiary of Avtek Corporation. #########
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